Seasoned professionals. Measurable results.

Baisiwa Dowuona-Hammond

CEO / Lead Strategist

Sets the strategic direction of the firm and leads high-stakes engagements across communication, leadership, and customer experience.

Betty Baisiwa Dowuona‑Hammond is a Communication Specialist with over 20 years of experience across the full spectrum of communication functions — including strategic visibility, advocacy, stakeholder engagement, partnerships and resource mobilisation. She is the Founder and Lead Strategist of TriAxxis, a consulting and capacity‑building firm specialising in communication‑driven solutions across communication strategies, human capital development and customer experience excellence.

Her career spans leadership roles at the African Development Bank (AfDB) Group, African Continental Free Trade Area (AfCFTA) Secretariat, Ghana’s Ministry of Foreign Affairs and Regional Integration and the Electoral Commission, supported by an 18‑year foundation in journalism as a news anchor, morning show host, reporter and editor.

She has spearheaded flagship campaigns, knowledge products, and high‑level events that strengthened institutional credibility, mobilised donor commitments and built coalitions. Betty’s work consistently integrates gender responsiveness and inclusivity, ensuring women, youth and vulnerable groups are central to institutional narratives.

Founder of the Pumpkins Foundation, she mobilises partnerships and resources to advance child‑focused education and healthcare. She also contributes to advocacy networks such as Rotary International and the Women of Africa Network, championing empowerment, financial inclusion and humanitarian service.

Betty holds a Master of Applied Leadership and Management from Arizona State University, a BSc in Management with Computing from Regent University College of Science and Technology and a Diploma in General Journalism from the London School of Journalism. She has further strengthened her expertise through certifications in documentaries, gender‑responsive policy, youth employability and sustainable development planning.

Benny Fiifi Ashun

COO

Oversees delivery excellence, client engagements, and the coordination of specialist teams across every mandate.

Benny Fiifi Ashun is a versatile strategist in marketing communications, leadership and change management, as well as a trainer in varied spheres of corporate affairs among others. He has over 25 years of experience across the full spectrum of communication functions — including strategic visibility, advocacy, stakeholder engagement, partnerships and resource management. He also has entrepreneurial experience as founder of the defunct World of Dreams, which metamorphosed into GIDIC LLC, currently based in Virginia in the United States. GIDIC LLC operates with a main object of marketing strategy as well as quality assurance in the health industry of the USA, and has ventured into financial advisory with specific focus in life insurance since 2024.

His career spans leadership roles at Albryte Support Services (Virginia, USA) as Quality Assurance Manager; HeidelbergCement Group as Corporate Affairs Officer, Sales Manager, and finally PR and Marketing Manager, over a 15‑year career; The Spinal Clinic as Consultant Marketing Communications Manager for 5 years; TV3 as a presenter on health matters and mentorship shows for 5 years; and Citi FM as a broadcast journalist and event planner for 2 years. As a trained teacher, he taught at the Practice School of Wesley College and served as a visiting teacher of dance and theatre at the SOS Herman Gmeiner School in Tema.

He spearheaded the organisation of a gospel event in 2006 which helped raise funds in collaboration with Father Campbell's Weija Leprosarium, organised under the auspices of World of Dreams, bringing one of America's greatest gospel artistes, Alvin Slaughter, to Ghana for the first time.

He is a member of the Institute of Public Relations as well as the Chartered Institute of Marketing, Ghana (CIMG).

Benny holds an Executive MBA with a marketing major from the University of Ghana Business School (UGBS), where he serves as a brand ambassador. He also holds a postgraduate certificate and diploma in management from the Ghana Institute of Management and Public Administration (GIMPA), and a BTEC National Diploma in Media Management and Public Relations from Leeds College of Technology, UK. He graduated from the University of Ghana with a distinction in Theatre Arts (Dance major), and trained as a teacher at Wesley College. He is a proud old boy of Mfantsipim School, MOBA 93.

Benny is married with three children and loves to dance and act on stage and screen, and has featured in many stage performances in Ghana and abroad — most recently as High Priest in the late Dr. Mohammed Ben Abdallah's Slavery, staged in Columbus, Ohio in 2024. He is remembered on TV screens for Things We Do for Love, L&G, Adam's Apple, Life and Living It, and Health Matters, among others.

Josephine Manu

Corporate Affairs

Leads corporate affairs, shaping the firm's external relationships and public-facing presence.